Community-led marketing & brand strategy in wellness

wellness collective
& consultancy

We help hotels and brands grow through wellness, with strategy, programming and our own community of people who live it.

Partner with us → Join the community

23events run

2,000+people in our community

70%of guests come back

15+partner brands

Next · LAM ERA turns one: community charity run & outdoor Pilates in the park with a DJ and socials · NovemberLast · Morning Matcha Rave 18.10Wellness Festival coming soon · 2027

LAM ERA community after a Pilates session

what
we do

Wellness that works for your business

Wellness pillars for hotelsEvents, recurring programmes and full wellness pillars, run by our team in your space. For Hotels

Wellness marketing for brandsActivations, sampling, content and long-term strategy that put your brand in the room with people who live wellness. For Brands

Events & retreatsMonthly signature events in Saigon, retreats in Vietnam and our first wellness festival in 2027. Community

Our community

people who show up and live wellness

The people in our rooms don’t just follow wellness, they live it. They train two to four times a week, try what’s new and bring their friends. Half are Vietnamese, half are expats, in business, creative and tech. When we bring a partner into that room, it’s a meeting between people who already care.

Locals & expatsabout 50 / 50

Young professionals23–40, business, creative, tech

Activetrain 2–4× a week

Open to allwomen and men, every level

Guests taking a selfie at the Wellness Party

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founders

LAM ERA was founded by Kate and Victoria, a strategist and a coach who both still teach. That’s why our programmes feel real, and why people come back.

A message from our founders

A new kind of social life

When we started LAM ERA, we weren’t just planning events. We were building a culture: a place where wellness goes beyond a service, where it creates connection, builds community and gives you something that lasts.

We believe confidence and wellbeing start with how you feel in your body. The same is true for brands. The best wellness isn’t a trend you perform for the camera. It’s real, it’s shared, and it’s part of how people live, stay, eat and spend their weekends.

So we made a space for people who want more from a Sunday morning or a night out. To move, to recover, and to meet people who get it. Locals and expats, first-timers and regulars, every level welcome.

Our vision is to make wellness a natural part of everyday life, hospitality and modern communities, helping people feel better and helping brands build stronger connections with the people they serve.

To everyone who has joined us so far: thank you. You’re not just part of LAM ERA. You are what makes it.

With love and gratitude,

KateCo-founder

VictoriaCo-founder

Kate and Victoria at Saigon’s First Wellness Party

Kate and Victoria hosting a session at ĀRCA

Co-founder · Strategy & Partnerships

KateGrounded strategy. Human connection.

“LAM was never just about exercise.”

Kate built her career across finance, hospitality and business operations in Europe and Asia, and owned and ran two restaurants in Europe. STOTT PILATES® trained, with a degree in sociology and marketing, she leads LAM ERA’s strategy, partnerships and community.

Brand strategyHospitalityCommunity-led conceptsPilates

Co-founder, LAM ERA · Fitness Coach · Pilates & Lagree Trainer · Nutritionist

VictoriaStrength with intention.

“Movement is not just exercise. It’s a way to return to yourself.”

Victoria is a fitness coach, Pilates and Lagree trainer and nutritionist. Her sessions blend Pilates, Lagree, strength, mobility and breathwork: challenging and grounding. She designs LAM ERA’s programmes and leads our retreats.

Pilates & LagreeStrength & mobilityMindful nutrition

PARTNERS SO FAR

YOGA POD
ABOVE WATER

LAM ERA community

wellness is
better shared

Pilates, music, recovery and real people. Every month in Saigon’s best venues. Locals and expats, women and men, every level.

Join the Collective, free →See events

Find your favourite

Wellness PartyPilates on the club floor, red light recovery and a live DJ. Monthly, after dark.

Morning RaveA community run, Pilates, matcha or coffee and a DJ on a Sunday morning.

Brunch & PicnicMove outdoors or on a terrace, then stay for brunch.

Mindful & WomenSlower formats: journaling, stretching, Women’s Day rituals.

RetreatsFour days away with a small group. Move, eat, rest, explore. See retreats →

Next up & where we’ve been

Next up · November

LAM ERA turns one

A community charity run and outdoor Pilates in the park, with a DJ and socials. Collective members get first access.

Join the Collective →

Hundreds of people doing an outdoor workout on a lawn

2027

Festival

LAM ERA’s first wellness festival

We’re building the partner family now: sampling, activations, co-hosted stages and retreats.

SaigonPartner early

18OCT

Brand activation · The Matcha Tokyo

Morning Matcha Rave

Community run, Pilates, matcha and a live DJ on a Sunday morning.

Open event

19SEP

With KiN Hotel

Rooftop Wellness Party

Sunset Pilates with red light masks, then a poolside afterparty.

Open event

Saigon’s First Wellness Party Vol. 2 poster

12AUG

LAM ERA × ĀRCA · Vol. 2

Saigon’s First Wellness Party Vol. 2

Healthy hedonism is back: Pilates on the club floor, red light and a live DJ.

Open event

15JUL

LAM ERA × ĀRCA

Saigon’s First Wellness Party

The first one. Pilates on a club floor, red light and an all-white dress code.

Open event

12JUL

Activation for Juno Hair

K-Wave Pilates & Beauty Rave

A daytime rave in a hair salon: Pilates, K-pop DJ and beauty.

Open event

28JUN

Y2K workout & brunch

Pop Star Pilates

Oops, we did it again: mat Pilates with full 2000s energy, then brunch.

Open event

14JUN

Pilates Brunch

Pilates Brunch with a live DJ

Our first Pilates brunch with a live DJ. The room felt it.

Open event

31MAY

With The Self Hug

Pilates × Journaling

An intimate afternoon of guided journaling and gentle mat Pilates.

Open event

08MAR

Women’s Day · with Lagree Vietnam

The Ritual of Her

Not another class. A Women’s Day ritual of stretching, flowers and recovery.

Open event

01FEB

Where it started

Our first Pilates Picnic

An hour of Pilates in nature. The very first LAM ERA event.

Open event

23 events since February 2026. These are a few favourites.

Past retreats · Mekong Delta

Retreats

Four days on a private island, reachable only by boat. 5 retreats so far, guests from Hong Kong, Korea, Singapore, Germany, France and Australia.

See retreats

Private events

Your event, our energy

Private wellness experiences for birthdays, bachelorettes, friends and teams. Every event is built around your group.

Plan your event

2027

Festival teaser

Something bigger is coming

Our first wellness festival. Two days of movement, music, recovery and the people you’ve met along the way. Collective members get early-bird tickets.

Join the Collective

Join the team

Love what we do? Do it with us.

We’re looking for instructors, coaches, practitioners and crew.

For Experts →

instagram

Follow @thelam.era

For hotels & resorts

a wellness pillar,
without a wellness team

We bring the concept, the instructors, the equipment, the community and the content. You bring the space. Together we turn it into a reason for guests and locals to come, and come back.

Start, grow or own

START One-off

A signature LAM ERA event at your venue

For 15–200 guests
Concept, instructors, promotion, tickets and content
Workouts, live music, recovery rituals and social moments

You get: your space activated, a new audience, higher F&B spend and lifestyle content.

GROW 3-month minimum

A recurring wellness programme

Weekly classes: Pilates, yoga, stretching, strength
Monthly signature events and seasonal activations
Branded content, fully managed by LAM ERA

You get: a year-round wellness identity that keeps locals, expats and guests coming back.

OWN Project

Your own wellness pillar

Strategy, programming and pricing
Instructor recruitment and training, equipment advice
Launch event and an operating playbook, optional monthly management

You get: a built, branded, revenue-ready wellness offer you own.

Retreats & hosted staysMulti-day wellness retreats at your property, sold to our community and international guests.

Wellness marketingPositioning, content and campaigns for your wellness offer, alone or with any tier.

Instructors on demandOur coaches for private sessions, guest classes and events, at an agreed hourly rate.

Every partnership is built around your property and scope. Tell us what you have in mind and we’ll send a proposal within three working days.

Let’s talk about your space

Send a brief → Message on Zalo

Private events

your event,
our energy

Private wellness experiences for birthdays, bachelorettes, friends and teams. Every event is built around your group.

Plan your event

We host

How it works

1Tell usShare your occasion, your guests, the place and what you want people to feel.
2We curateWe build a tailored programme: the practice, the instructors, music and any extras.
3You enjoyOn the day we run everything, so you can be a guest at your own event.

Packages

Every package is a starting point. We tailor each one to your group, venue and idea.

Wellness Welcome

What’s included

A 1-hour class of your choice: Pilates, yoga, stretching, sound healing, breathwork or meditation
Custom celebration signboard
Transport, set-up and pack-down

02 · Most booked

LAM Signature

Everything in Welcome, plus

Drinks of your choice: matcha, coffee, smoothies, electrolytes, kombucha or tea
Live DJ or curated playlist
Photo and short-video recap

Full Era

Everything in Signature, plus

Custom food and drink spread
Personalised decor: signboards, flowers and styling
Recovery add-ons such as red light or beauty treatments

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Pricing depends on venue, guests and extras. Tell us your idea and we’ll send options.

Inside our events

Pricing on requestPlan your event

Let’s talk

Let’s build your wellness era

Tell us about your space or brand. We reply within one working day with ideas and the right format.

Send a brief →Message on Zalo

For hotels, brands & companies

let’s
collaborate

Tell us about your space, brand or team. We reply within three working days with ideas and the right format.

Emaillamera.collective@gmail.com

Zalo+84 364 936 090

Open

Instagram@thelam.era

Send us a brief

Your name

Company or brand

Zalo or phone (optional)

You are a

What are you interested in?

Ideal timing (optional)

Expected guests (optional)

Tell us more

Your brief opens in your email app, ready to send to lamera.collective@gmail.com. You can also copy it into Zalo.

Thank you. Your brief is with us.

Send it with one tap below and we’ll reply within three working days. You can also paste it into Zalo or Instagram.

Open in email → Zalo

Legacy Mekong resort on a private island in Can Tho, from above

Past retreats · Mekong Delta

retreats

Four days on a private island in the heart of the Mekong Delta, reachable only by boat. Movement, rest, good food and Vietnamese culture, with a small group of people who get it.

Our guests came from Hong Kong · Korea · Singapore · Germany · France · Australia

5retreats so far

4days each

1private island

How our retreats went

MoveDaily Reformer Pilates and meditation led by Victoria, blending classic Pilates with modern technique for core strength, stability and flexibility.

EatBuffet breakfasts, a cooking class and dinners of healthy international and Vietnamese dishes, plus tropical fruit straight from the delta.

RestFree time for spa treatments, the pool, boat rowing or exploring the island by bike.

ExploreFloating markets full of fresh fruit and spices, and slow boat rides along green, quiet canals.

Legacy Mekong (formerly Azerai Can Tho) · Can Tho, Vietnam

Inside our retreats

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Next retreats

New retreats are coming soon

New retreats are coming. Spaces are small and go fast. Collective members hear first.

Join the waitlist → Host a retreat with us

For brands & companies

wellness marketing
that reaches real people

We put your brand in the room with people who live wellness. Through experiences they enjoy, content they share and a strategy built for the long run.

Plan an activation → Message on Zalo

Ads don’t build trust. Experiences do.

People who live wellness are hard to reach and quick to scroll past. They trust what they try, with friends, in a place they love. That’s where we bring your brand: inside the experience, not on a banner beside it.

Activations & samplingYour product inside a LAM ERA event: tried, tasted, worn or experienced by people who use it.

Co-created eventsA signature format built around your brand, like the K-Wave Beauty Rave and the Morning Matcha Rave.

Wellness marketing strategyPositioning, community programme, content and campaigns that connect your brand to wellness long-term.

Creators & contentCreators and coaches from our network, plus photo and video from every activation.

Corporate wellnessClasses, wellness days and team retreats that turn wellbeing into loyalty.

Festival partnershipsStages, zones and sampling at LAM ERA’s first wellness festival in 2027.

What you get

Real peopleTrying your product in person.

ContentReels, photos and posts from every activation.

Measurable resultsRedemptions, bookings, new customers.

TrustYour brand linked to a community people trust.

Let’s bring your brand into the room

Send a brief → Message on Zalo

About LAM ERA

rooted in self.
built to grow.

A community-led marketing and brand strategy company in wellness, founded in Saigon in 2026 by two women who teach what they build.

Our mission

LAM was never just about exercise. It’s about feeling grounded, finding your direction and growing into who you want to become.

The same is true for brands. We want wellness to be a natural part of everyday life, hospitality and modern communities, and we help people and businesses build it in, not perform it.

Why LAM ERA